Realtors, Use Google's New "Click to Call" to Get Your Next Listing
by:
Michael Alves
Hello, this is Google calling, I have a call for you, please hold. Sound funny? Well, it might just be the next online advertising wave for professional Realtors.
Google has done it again. Google has come out with some very innovative advertising programs lately and this one is right up your ally if you're a professional Realtor. Along with your Google AdWords pay per click campaign for your real estate website you can now have "click to call". Instead of your real estate customers clicking through to your real estate website, they can now call you directly from your pay per click ad. If you're a Realtor It's a new and unique way for you to connect with potential real estate customers in your area.
Here's how it works. Next to your Google AdWords ad your customers will see a phone icon. When your new real estate customer clicks the phone icon, they enter your phone number next they click "Connect For Free". Google calls the number they provided. When you pick up, you hear ringing on the other end as Google connects you to your new customer. Next thing you know, your phone is ringing and there is a brand new real estate lead on the other end.
This service will make it easier for potential real estate clients to contact you without searching through your website for contact information. Realtors without a strong web presence, or first page ranking, have found that Goggles pay per click advertising is a great way to compete with other real estate websites in their market. Goggles "click to call" is going to turn up the volume on real estate AdWords ads.
To make your potential clients feel more comfortable, Google won't share the customers telephone number with you, the advertiser. In addition, Google will delete the customers phone number from their servers after a short period of time. Also, Google foots the bill for all calls, local and long distance. However, if the customer calls your mobile phone, they may incur airtime fees depending on the mobile phone plan. Check your mobile phone provider for details.
This advertising product is geared towards smaller businesses and is perfect for the professional Realtor. Imagine, new real estate customers calling you when they come across your Google pay per click ad. You're real estate customers can now have a direct pipe line to you, the real estate professional. You might be asking yourself why is pay per click advertising important for my real estate website? If you're a Realtor, having a professional real estate web presence should be an important part of your real estate business. However, just having a website will not guarantee success. You need to market your website. If your clients don't know you're there, you may as well have a lemonade stand in the middle of the desert. You might have the best lemonade in the world, but, if no one can find you, you're not going to sell much lemonade. Pay per click advertising is the fastest, most cost effective way for you to start marketing your website.
In real estate, one good listing or buyer can turn into thousands in commissions. Now with Goggles "click to call" your potential customers will have the luxury of speaking directly to you. Realtors are always looking for a way to track visitors to their website. Advertising has always been the life blood of the real estate industry, but it has always been difficult to judge what advertising was working. When someone uses the "click to call" program to inquire about real estate you will be getting live and immediate feedback on your Google advertising.
Real estate is a competitive business. You should be competing for those leads. That's why Pay per click advertising is important for your real estate website and "click to call" will be a great addition to your pay per click advertising campaigns. Remember, Realtors won't be replaced be technology, they will be replaced by the Realtors who use technology to their advantage.
About the Author:
Mike Alves is the owner of
http://www.Marketing4Leads.com
My business is unique, I market Realtors websites on Google. If you would like to get the edge on you're competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.
No. of Times this article has been viewed :
393
Most Recently Published IT Management Articles as of
|
|
What Should you Look for when Selecting an IT Service Provider?
by
Stuart Crawford
In this day and age of computers, most people have some kind of knowledge of how this equipment works. Many workers or owners of small businesses even like to believe that they are technically savvy.
|
The Power of E-Mail in the Small Business
by
Stuart Crawford
Email is quickly becoming (if it hasn't already) the easiest and most convenient method for communication within the small business community.
|
What Is The True Cost Of Internet Surfing At Work?
by
Stuart Crawford
With the amount of information accessible on the Internet, combined with threats by viruses, worms, malicious code, spyware, and disruptions to service attacks- a threat to business productivity and profitability has always existed.
|
Get A Full Night Sleep, Knowing That Your Data Is Safe
by
Stuart Crawford
Small Businesses today use technology and rely on the validity of their data just like the big companies do.
|
Drowning in the Sea of Email! - Tips on Dealing with the Clutter Factor
by
Stuart Crawford
Many executives, in corporations of all sizes, are wrestling with the abundance of communication coming in via E-Mail.
|
Are Ergonomic Mice Truly Ergonomic
by
Stephen Bowden
Are ergonomic mice truly ergonomic?
The scientific literature has been indicating for some time that the shape and size of computer input devices should take advantage of the fine motor control of the hand for their operation.
|
Advantages Of Business Ethernet
by
Michael Lemm
Whether it's called Carrier Ethernet, Metro-Ethernet, or Business Ethernet the premise is pretty much the same. Choosing Ethernet for the backbone to your network platform is a smart choice for most any organization.
|
Comparing Business Ethernet And DS3 Bandwidth
by
Michael Lemm
When businesses are looking for the right bandwidth solution for critical business network applications, the popular options today are DS3 bandwidth and Business Class Ethernet. Either are a good choice as long as you understand what each can do for you.
|
DS3 Bandwidth Facts
by
Michael Lemm
To decide whether DS3 bandwidth fits your organization's network requirements you really need to know more about it. Just what is a DS3 circuit, what can it do, and what does it cost?
|
IE9 Blocks 99% of Socially-Engineering Malware
by
kristin tiong
Social engineering is a way for criminals to gain access to your computer. The purpose of social engineering is usually to secretly install spyware or other malicious software or to trick you into handing over your passwords or other sensitive financial or personal information.
|
HD Voice Will Revolutionize the Telephone Industry and Improve Mobile Phone Safety
by
James Waldrop
Wideband voice transmits twice the frequency range of current telephone technology. Improved voice clarity requires less brain function to decipher words. This causes less fatigue especially when people must talk on the telephone all day.
|
How to Avoid Top iPhone Application Development Mistakes
by
Vishal Arora
Developers around the world commit many common mistakes in iPhone development. This occurs due to over innovation, odd resolutions, and multi-tasking.
|
Some Advantages of Business Broadband
by
BMA Editorial Team 3
Being provided with a business broadband package, the company is sure to receive qualified and quick support. Some packages even come with remote support where an IP engineer can take remote control of the computer to solve problems.
|
Flex Development
by
Vishal Arora
Flex development is the latest web development technology more and more companies are going for. Its robustness and ease of use is what helps developers to create RIAs.
|
Chat Lingo? OMG It's Uber Cool
by
Vishal Arora
Chat abbreviations are increasingly invading our day to day conversation. Some of us have become so used to it that mistakenly include it in our important documents. What is it about chat lingo that makes it so popular?
|
|
Search for ebooks on Management & Business