Bluetooth technology is currently the top selection for campaigning and marketing. In fact, Bluetooth marketing aka Proximity advertising has become increasingly popular overseas as the hottest way to get in touch with future or existent customers. Bluetooth is a major role player in this type of technology, it started in 2003 and all sorts of corporations and businesses have seen it to be incredibly usable.
By definition proximity marketing is "the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location that wish to receive them and have the necessary equipment to do so." So if you own a cell phone and it's in the proximity of a marketing broadcast that is "on air," you would be able to acquire the substance or advert.
If you are a little less techy and you still don't understand the process of what is going on here exactly or what all this means for the corporations using this technique, let me explain it a little better. Firstly, all of this makes a little more sense if you simplify the word proximity which means; The state, quality, sense, or fact of being near or next; closeness.
But let's try a little example out so you can really understand the nitty gritty details! Say for instance that your walking through a shopping mall, and you just happened to pass a proximity broadcast station that was on air. If your phone is on, then the broadcast station will in turn "find" your phone. This will grant all the ads in the area to contact your cell phone. First and foremost, the program will ask you if you would like to receive this information from the supplier.
So they are really requiring for your permission, if its okay or if you would rather not receive the message to your phone. If you will, think of it as something like a moving billboard advertisement, except it's going directly to your cell!
Another purposeful use for this type of advertising is for police forces in the United Kingdom to use it for missing persons. This is an excellent way for the police and other authoritative figures to broadcast a missing persons information and even their picture over peoples cell phones through use of bluetooth! It has also been used in several occasions to warn people in the area about robberies or muggings which will then of course let people know to be cautious and careful! So you see this isn't just for use of companies but its also helpful for other reasons as well!
This type of advertising has been used for quite some time now in Europe and other various international locations. There are thousands of companies already taking full vantage of this type of marketing with many more on the way coming from the United States.
Bluetooth proximity marketing is merely the next technological step for businesses to take if they want to really get their business name out there. This is not only an incredibly quick procedure but also very effective. I wouldn't be surprised if by next year this time there are millions upon millions of people taking advantage of the immense benefits that come from Bluetooth proximity advertising! Are you going to be one of them?
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This author is a HUGE fan of
Bluetooth Marketing
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377
Date Published :
Nov 5 2008